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On June 21, 2015 Prada unveils its Spring/Summer 2016 Men’s and Women’s collection in the Via Fogazzaro show space in Milan. Plastic sheets hang down acting as a virtual mold that defines the catwalk and seating areas, while the concrete ground area acts as the negative of the above scene.
In between a cave, a desert, and an indoor playground, the set up questions the relationship between outdoor and indoor: purple colored sand invade the space, redefining the existing architecture elements, modifying proportions, turning the show into an unexpected landscape.