In short, Jason Wu created fresh, new looks that marched down the runway at New York Fashion Week as eager guests, including actresses Kate Bosworth, Shu Qi and Zoe Saldana, looked on.
“My tenure at BOSS is about changing people’s perceptions and expanding the horizon of what the brand can be,” Jason Wu said to press backstage following the Spring/Summer 2015 show.
For the new season, confidence and clarity in vision were key for Jason Wu, who was able to combine the traditions of the label BOSS while celebrating newness. This was achieved by using subtle details and finishes, nouveau constructions and prints, and the collection’s overall styling.
Playful femininity also softened business and workwear as Jason Wu incorporated new embroideries, techniques and extended the brand’s knitwear offerings for Spring/Summer 2015. Divided into three main standout categories, the collection introduces progressive, mix-and-match staples for the modern, mannered woman with global sensibilities.
First, Jason Wu confidently approached men’s tailoring (think: crisp white shirtdresses) in a fun, soft, unexpected way, breaking up classic tailoring with looser notes (like crepe acetate pleating) and mixing sharp pencil skirts with billowy knits or lightweight leathers.
Next, graphic patchwork in the forms of dégradé art spray prints and irregular pinstripes were fashioned into formidable dresses and separates with delicate silhouettes and lines.
Lastly, Jason Wu’s evening was much lauded by industry insiders for its effortless ease and cool with its balance between draping and tailoring. Variant colors in neutrals, vanillas, pretty reds, petal pinks, turquoise, teals and baby blue hues also took center stage.
Judging from the collection’s resoundingly positive reception, it’s no wonder that New York-based designer has succeeded in ushering a new era of boundless possibility at BOSS. Until Fall/Winter 2015.
